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The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So Blue mountain cards management decided to sell the company while everything was still red-hot. What a move that was. I'll bet many people wish they had that type of timing. How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate.